Regional focus drives expansion
Greentube's director of global sales and marketing, Markus Antl, used iGB L!VE 2026 as a platform to assess a transformative year for the online gaming supplier. From record concurrency numbers in South Africa to the steady build-out of its US footprint, the company is leaning heavily into regional customisation to fuel its next phase of growth.
Antl made clear that a one-size-fits-all approach no longer works in iGaming. Instead, Greentube is doubling down on localised content, adapting mechanics, themes, and bonus structures to suit specific markets. This tailored strategy has already produced standout results, with Piggy Prizes emerging as a bona fide franchise player across multiple territories.
Franchise power and market momentum
The success of Piggy Prizes has prompted Greentube to treat its intellectual property as a long-term asset, developing sequels and spin-offs around proven formats. The stated goal is to replicate that success across new jurisdictions rather than relying on a single-market hit.
South Africa has been a particular bright spot, with concurrency climbing sharply as operators and players respond positively to the localised offering. Meanwhile, the US build-out continues at pace, with Greentube strengthening its North American presence through operator partnerships and expanded content distribution agreements.
For Australian players, the reach of these franchises is increasingly visible through licensed operators and affiliate platforms. Viperspin is one route through which popular Greentube titles and localised features become accessible to the domestic market, underlining how supplier strategy ultimately filters down to the player experience.
Market Impact
For traders and investors tracking the iGaming sector, Greentube's approach offers a useful lens on broader industry trends. The